Make Marketing Suck Less for Expertise-Driven Solo Businesses

Sometimes when it comes to marketing, we are our own worst enemies. 

We are kicking off a brand new series about how we unintentionally make marketing suck more for our businesses. 

And sometimes we don't even realize we are doing these things, but there are these tiny ways that we sabotage our business, our sanity with the choices we make when it comes to marketing.

Let's jump right in with the first big sabotage I see all the time. 

In this episode, you will hear:
  • How solo business owners unknowingly make marketing harder for their businesses through certain choices
  • The instinct to add more marketing strategies and how it may be more beneficial to subtract instead.
  • How to focus on fewer marketing tactics that are more effective, particularly for solo business owners
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Full show notes and transcript are here.

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)